If finding fashionable plus-size outfits is hard enough, how hard do you think finding the perfect plus-size wedding dress is? The answer is ten times more difficult! Thankfully, there’s Ella & Oak, and right now they’re in Manhattan, and this time, for longer! The showroom features designer dresses from sizes 12 to 30.
Ella & Oak: Wedding Gowns for the Plus-Size Bride
Founded by Samantha Brody and Christine Callahan, Ella & Oak is an online bridal boutique for plus-size women.
“We founded Ella & Oak to help all brides start that journey with their best foot forward,” they wrote on their website. “We strive to improve the wedding dress shopping experience for all women, because we believe you deserve the very best. Our mission is to help every woman to feel beautiful and confident each and every day.”
Recently, the company’s focus had been on e-commerce with the occasional pop-up weekend taking place in Dallas, Atlanta, Chicago, and other cities.
Ms. Callahan, 34, handles the designing and merchandising for the brand. On the other hand, Ms. Brody, 33, is responsible for the company’s customer experience, financing, data, and research.
“The plus-size market is underserved and underrepresented,” said Callahan. “Sixty-eight percent of American women are plus-size. How can you buy a dress for your most important day if there aren’t samples in your size to try on?”
Brody found over 100 bridal boutiques across all five boroughs in New York but didn’t find one that’s exclusive to plus-sizes. This was why the power duo decided to extend their pop-up of their store in New York City. Just this month, on January 11, the founders, Samantha Brody and Christine Callahan, opened their showroom in New York. They expect to be in the shop until March 8. They had found a 7,000-square-foot space advertised on Craigslist, rented it for $4,000 a month, and went to IKEA to stage the room.
Aside from the brand’s own line of gowns, on display are eighteen dresses designed by Rebecca Schoneveld, Elizabeth Dye, Amanda Ergen-Jennings, and Anne Barge—designers who specialize in handcrafted, non-mass produced, plus-size clothing. Prices range from $1,100 to $1,800 for the brand’s line and $1,500 to $3,200 for designer gowns.