Plus fashion pioneer Alex Boos has propelled the industry forward by working as a model; on-air spokesperson; fashion, fit, and brand consultant; fashion PR and marketer; fashion show and photo shoot producer; as well as marketing and creative director of the top plus fashion magazine. After almost 25 years of modeling full time with the Ford agency in NYC and working for clients like Tommy Hilfiger, Saks Fifth Avenue, and Nordstroms, she launched the Curves board at a Manhattan modeling agency and currently manages various celebrity talents.
If you are interested in pursuing modeling and want to know how to get by, enjoy these nuggets of wisdom coming from no one else but the Alex Boos herself!
Plus-Size Fashion Pioneer and Agent Alex Boos Shares Secrets
Success and intention
“I have a surprising secret about plus-size modeling that I have kept for three decades,” she writes. “Your success is based on your intention. Do not waste one more ounce of effort into getting your career off the ground until you ask yourself why you want to be a model. If it is about ego, or to prove to yourself or anyone else that you are ‘enough,’ stop. This industry is not for you. That head-trip is full of self-sabotage, blockage, and pain.”
“Conversely, if you feel that there is a heart calling so deep within you, a mission wired into your being to empower and serve with much to share and give, keep reading,” she writes. “YOU are the juicy, warrioress woman with whom I want to have this conversation. Developing your craft is easy as long as you are willing to work hard. It is the intention and the energy that you bring to the world that will ultimately decide your fate.”
As you move forward, Alex Boos encourages you to be open to your career being different from your initial vision. “For example, perhaps you wanted to be a runway model but doors are opening for you to be a fashion influencer. Your career will organically unfold as it should and can be more rewarding than realizing the career initially wanted. Remember, unanswered prayers can sometimes be life’s biggest blessings.”
It can be tempting to change who you are to conform to the fickle fashion world. But Alex Boos wants you to stay true to yourself. “Authenticity is where it is at, my sister. Inspire with your truth and people will be drawn to you.”
Indeed, many are called, but few are chosen. Before success comes flying at you unstoppably, fix whatever needs to be fixed in your life or else they’ll come back to haunt you. “I have seen many careers stop dead in their tracks because of unconscious self-sabotage,” Alex Boos says, “an unhealthy relationship with a partner, feeding into unsupportive family, and addictions, to name a few. Do not block your blessings. Do the internal work, get out of your own way and prepare for the floodgates to open once you are walking in alignment with your calling.”
Business is all about relationships, says Alex Boos. So is everything else—pitching emails, networking, calling clients, and connections. “The best relationship between the agency and model is when they work collaboratively,” she says. “An agency takes 20% of each job and the model takes 80%. Hence, the model should feel motivated to do 80% of the work. If talent remains idle while the agency does all of the work, his or her career will evolve very slowly. Talent should be working as hard or harder toward developing his or her c”areer as the agency.”
A last-minute advice Alex Boos tells us all is to be kind. “I want to talk about good old-fashioned kindness. No one wants to work with a miserable person. Be a good person of integrity and kindness. People will remember that and want to work with you. I teach this to all models.”
For more a heads-up about finally getting into the industry, here’s a Q&A with Alex Boos!