Barbie has been a cultural icon for more than 55 years, so it is hard to believe that the best-selling doll had only recently released a more diverse line of dolls last January. The said range featured seven new skin tones, more than a dozen hairstyles and three new body shapes. Now Mattel is continuing their body positive campaign by creating the first ever plus-sized Barbie modeled after Ashley Graham.
Mattel Releases Plus-Sized Barbie by Ashley Graham
“Does any little girl imagine they’re going to have a Barbie made in their likeness?”
This is what Ashley Graham asked during the 2016 Glamour Woman of the Year Live Summit in which the model was honored with her very own plus-sized Barbie.
Graham has had a great year so far. She became the very first plus-sized model to appear on the cover of Sports Illustrated magazine. She also released another successful collaboration with Addition Elle and was featured in the music video for pop group DNCE.
Graham has always been rallying for body positivity since she exploded in the fashion scene. The 5’9″ model is hoping that the new plus-sized Barbie will send a positive message to women everywhere.
“We need to work together to redefine the global image of beauty and continue to push for a more inclusive world,” Graham said. “I’m thrilled Barbie has not only evolved their product, but also has continued to honor women who are pushing boundaries. It’s an honor to be immortalized in plastic.”
Mattel worked meticulously with Graham when it came to creating the plus-sized Barbie, which was modeled after an actual look the model sported in the past. The look in question included a sparkly bodycon dress paired with a Sonia Rykiel jean jacket and Pierre Hardy boots. Other than having the doll manufacturer copy one of her favorite outfits, Graham also made sure that it was created with no thigh gap.
“She had to have her thighs touch. No ands, ifs, or buts about it,” Lisa Mcknight, general manager of Barbie shared to The Hollywood Reporter. “It was important that the Barbie resembled me as much as possible. The thighs touching was one way to show young girls that it’s okay for your thighs to touch, despite society saying that a thigh gap is more beautiful.”
Aside from Graham, Mattel also released dolls modeled after other famous personalities like Emmy Rossum, Misty Copeland, and Zendaya.