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City Chic, the Retailer Solely for Plus-Size Shoppers

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City Chic took advantage of a growing plus-size women’s clothing market and spread their retail wonderland in 2013. Founded in 1999, City Chic started as a small-time Sydney boutique. It evolved into an internationally recognized fashion brand when it participated in the first-ever plus-size runway show at L’Oreal Fashion Week. Get to know about this retailer of goodies here.

Holly Bissonnette | Plus-Size-Modeling.com rascalhoney.com

You Need to Shop at Plus-Size Fashion Retailer City Chic

Offerings

The plus-size women’s clothing segment is growing in importance because of the social media–led body positivity movement. If you’re looking for bridesmaid dresses, bodysuits, swimwear, or even lingerie, you’ve come to the right place. That’s because City Chic‘s entire line is intended for plus-size women ranging in sizes 14 to 24! Described as the leaders in plus-size women’s fashion, City Chic now has over 200 global locations, with fashion-forward pieces perfect for various occasions.

Holly Bissonnette | Plus-Size-Modeling.com thechronicle.com.au

Success

CEO Phil Ryan grew up on the cutting room floor of his parents’ clothing manufacturing, retail, and wholesale business called Ambition in the 1980s and 1990s, gaining first-hand knowledge of nearly every aspect of the fashion industry, from garment factories to buying trips and everything in between.

City Chic started out as a boutique in 1999. In 2006, Ryan led a team of six people that created the brand. Under Mr. Ryan’s leadership, City Chic has opened more than 100 stores in Australia and New Zealand. It soon went on to sell its clothing to young women overseas in the US, UK, and Europe.

In 2018, the fashion retail group that owns City Chic, Specialty Fashion Group, sold the majority of its brand holdings after a loss of $6.97 million of sales. It sold everything else under its group to Noni B except City Chic, whose sales revenue was up by 5.5%. Noni B paid $31 million cash for Specialty Fashion’s Millers, Katies, Crossroads, Autograph, and Rivers.

Holly Bissonnette | Plus-Size-Modeling.com insideretail.com.au

Specialty Fashion Group CEO Daniel Bracken says FY18 was certainly a period defined by necessary change. “FY18 was a transformative year for the company, with the agreement to divest five of our six brands,” says Bracken.

Just Tuesday of this week, August 27, City Chic’s shares jumped 11%, posting solid results even in its first year as a standalone business. Phil Ryan said the company’s success was due to existing networks of plus-size social media influencers to increase brand awareness and connect with potential customers. Building strong emotional connections with customers is also a core part of City Chic’s strategy. And so is responding to their expectations and wants.

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