Diversity comes in a variety of forms. It could mean diverse races, sexual orientations, cultures, ages, and socioeconomic backgrounds. The great Maya Angelou once said the powerful words “In diversity, there is beauty and there is strength.” And that couldn’t ring any truer in society today. With the many voices calling for a need to see more representation, brands are pushing to promote diversity in their campaigns.
The latest campaign by L’Oreal is the perfect example of such. Popular curve model Felicity Howard was handpicked as one of the faces of L’Oreal’s Elvive, its most diverse and inclusive campaign to date.
Felicity Hayward, Cheryl, and Amena Khan Join L’Oreal’s “Elvive” Campaign
L’Oreal is one of the biggest beauty brands in the world. They’re perhaps best known for their hair and makeup products that cater to the needs of both men and women. So it was natural for the brand to come up with a campaign that featured prominent names from all walks of life, and one of the most recognizable faces on the list? Curve model Felicity Hayward.
Felicity Hayward made headlines last month for hitting back at Tess Holliday after the size 22 model blasted women who prefer to be described as “curvy.” Hayward argued that women should be free to use whatever term they want.
Speaking to FEMAIL, the blonde beauty said, “I am curvy and I like that word. I prefer it to plus-size personally for me because I feel it describes my body shape more.”
Hayward continues to take huge strides in the body positivity movement by becoming one of L’Oreal’s diverse range of stars.
“This campaign is so special to me,” Hayward added. “L’Oreal cast me because of my hair, my colored roots, my platinum blonde, to share my personal hair story—my dress size did not come into play.”
Joining Hayward are familiar faces across the pond, including former Girls Aloud member and X Factor judge, Cheryl Tweedy, McFly bassist Dougie Poynter, and Muslim influencer Amena Khan. Khan’s appearance also created a buzz, as she became the first hijab-wearing woman cast in an international hair campaign. It effectively sends a message that hair care is for everyone.
“It was such an amazing feeling to be treated purely as an equal,” Hayward told Metro. “When more brands take note from L’Oreal’s forward-thinking, the whole industry will be a more body-positive influential place. Championing diversity but making its normal is what everyone should be doing in 2018.”
Check out some of the stunning photos from L’Oreals Elvive campaign below.
Blogger and style influencer Amena Khan
Musician Dougie Poynter
Supermodel Alexina Graham
YouTuber and beauty influencer Ling KT