Melissa McCarthy is a movie star, mother, comedian and fashion designer. She’s launching her clothing line Melissa McCarthy Seven7 at multiple major retailers.
Melissa wants to do away with the plus size label. As a body positivity advocate, she does not like that women’s clothing is separated in stores. There’s no need to have larger women feel unworthy and unable to buy the same clothes as the smaller women. Women should be able to shop with their friends in one big women’s section.
Women come in all shapes and sizes. More than half of the women in the US wear a size 14 and above. That is a huge market. According to Melissa, segregation of the plus size department is not a good idea.
“I also find it very bad business. It doesn’t make a lot of sense numbers-wise. It’s like if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it. I just don’t get why we always have to group everything into a good or bad, right or wrong category. I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”
McCarthy has partnered with some major retailers to help her with her mission of making plus-size clothes more acceptable. Her clothing line will stock sizes 4 up to 28. It will also include basics, leggings, tees, and loungewear.
In her 2014 interview with Redbook, she shared her motivation for starting her own clothing line. She told Redbook, “When I go shopping, most of the time I’m disappointed. Two Oscars ago, I couldn’t find anybody to do a dress for me. I asked five or six designers—very high-level ones who make lots of dresses for people—and they all said no”.
The actress studied at the Fashion Institute of Technology before becoming a world-famous actress. She knows what she is doing. Her clothing line is going to help change the plus-size industry.