In the United States, the average size of a woman is 16. The same statistics apply to the United Kingdom, which is why it is baffling how it took the fashion industry such a long time to represent plus-size women. Even the term “plus-size” is debatable, how can anyone label a size 16 woman’s body as plus-size when her body falls within the average range?
This issue has always been a thorn in the side of the fashion industry. It has prompted campaigns like #MorePlusPlease to call out for more diversity in size representation.
#MorePlusPlease: Campaign Reimagines Plus-Size Models in Fashion Magazines
Ever wondered what a fashion magazine would look like with a curvy model on the cover? In a shocking poll gathered by social awareness campaign #MorePlusPlease, plus-size women barely account for 1 percent of all magazines covers in the year 2016. To be more specific, curvy models graced only six magazine covers last year. If you look at the bigger picture here, that means Vogue, InStyle, Glamour, Cosmopolitan, and thousands of publications have failed to recognize the plus-size demographic despite publishing articles that are geared toward them.
The lack of inclusivity has promoted plus-size fashion brand navabi to envision a world where plus-size women are cover girls in top-selling magazines. The photos were part of #MorePlusPlease, a campaign that highlights the absence of plus-size women in magazines.
“I think we just, as a company, recognized the general absence of plus-size women in mainstream media, especially fashion outlets,” Bethany Rutter, social editor at navabi, and a plus-size woman herself, told A Plus. “It’s strange because we’re living in the golden age of plus-size fashion, fat acceptance, conversations about bodies and diversity, but it’s still not really happening in the mainstream. So we wanted to show what this kind of representation could look like.”
To help spread awareness, volunteers used Photoshop to edit plus-size models and bloggers such as Danie Vanier, Callie Thorpe, and Chloe Pierre onto the covers of magazines.
The stunning French blogger Stephany Zwicky makes a stunning April cover girl
Here is Danie Vanier killing it as a Glamour magazine cover girl
And Callie Thorpe stealing the show in UK’s Brides magazine
The #MorePlusPlease campaign has resonated with women around the world. Many have shown their support by sharing the hashtag on various social media platforms. Even Callie Thorpe, who was reimagined in the magazine cover above, has participated in the campaign.
Whether it pertains to sizes, race, backgrounds, and body types, representation truly matters. Campaigns like this spread awareness about this issue and, hopefully, will help the society realize the importance of inclusivity.