When it comes to fashion, being a curvy woman is ironically a challenge. Other than seeing unrealistically slender models on magazine covers and billboards, finding clothes that flatter and look good can be difficult. The need for more plus-size clothing has caused many brands to step up their game and widen their range.
ModCloth, Forever 21, and ASOS are among the many retailers that offer on-trend pieces for women of shapes and sizes. Now you can add Nordstrom to the growing roster. The luxury department store chain announced last Monday that they are expanding their size range by adding items in sizes 14, 16, and 18, as well as their smaller sizes in 0 and 2. Aside from that, Nordstrom added that they are launching an “extended sizing” initiative set to hit shelves at its newest outlet in Westfield Century City, Los Angeles.
Nordstrom Unveils a ‘Size-Inclusive’ Shopping Experience
The new line will kick off in Nordstrom’s denim department, which will also feature women’s mannequins in different sizes. The different denim sizes will be put side by side in one department rather than separating the plus and petite clothing. Topshop, J. Crew’s Madewell, Rag & Bone have already signed on to participate together with Nordstrom’s private label brands Caslon and Halogen.
“We don’t view being size-inclusive any differently that the need to be more inclusive across the board—whether it’s ethnicity, size or body type. In our opinion, petite and plus sizes shouldn’t be considered special categories. They’re just sizes,” read a statement by Tricia Smith, Nordstrom executive vice president and general merchandise manager for designer, women’s and kids’ apparel.
The plan is a smart business move for the department store, especially if one were to consider the untapped potential of the plus-size clothing market. According to a survey conducted in 2012, approximately 67 percent of American women wear a size 14 or larger.
In the future, Nordstrom plans to have as many as 40 brands offer extended sizes in multiple clothing categories online, including swimwear, activewear, office wear, and casual wear in time for the holidays. Sixty brands are expected to be on board for spring 2018. Also in the 2018 roll out for Nordstrom is to have the in-store inclusive experience set up in 15 outlets by spring. The department chain clarified that they are in no way eliminating the existing petite and plus-size department, they are merely going to fill in the sizing gaps.