So you want to be a plus-size fashion blogger? That’s great! The industry might be a crowded place, but there is always room for another body-positive voice that inspires other women to break out of their comfort zones.
Fashion and lifestyle blogging is one of the most lucrative businesses out there. That’s right, fashion blogging is a business, so if you really are serious about becoming an influencer and starting working with big brands one day, then it is best to be prepared.
Here are foolproof tips to becoming a successful plus-size fashion blogger.
Tips to Becoming a Successful Plus-Size Fashion Blogger
1. Learn to stand out
Before you create a blog, you should ask yourself why you’re doing so in the first place. You wouldn’t want to do it just because you want to be a clone of another plus-size fashion blogger. Develop your own unique formula and stick with it. A lot of bloggers have different reasons for starting a blog, the main advantage of setting a unique plan is that it will be more than enough to motivate you to keep going.
2. Make your social media presence known
You can start building your audience on Tumblr, Instagram, and other popular social media sites. Post interesting content that sticks true to your brand and you’re bound to get some new followers (and even a few friends) along the way! A lot of new plus-size fashion bloggers begin posting their content on micro-blogging site Tumblr, it is free, and almost everyone in the world has access to it.
3. Post creative and stylish content
First of all, people head to blogs to read interesting content, and if you manage to get them hooked on one of your posts, then that increases the chances of your audience exploring the other posts on your site. Aside from being unique, you need to make sure your content is of good quality, so please do not skip proofreading! Remember, your brand is at stake here, so everything you share on your blog will serve as building blocks for increasing your blog traffic.
Consistency is important as well. You don’t need to release daily content, but do set a schedule that is ideal for people who follow your blog. Make it fun and exciting, create scheduled posts such as Throwback Thursday or Beauty Box Wednesdays. Your titles should be attention-grabbing and should stick true to what the blog post reads (meaning absolutely no clickbait posts).
4. Set goals
You should set goals for yourself and your blog. You don’t need to share with the audience your plans for the next five years, but creating goals for yourself will allow you to feel inspired to post new things for your subscribers each day. Whether you’d want to learn new things or strive to reach a certain subscriber count by a specific date, there is really no harm with writing down what you wish to achieve. Set goals, push yourself toward them, and do your best—the world is your oyster.
5. Start making money
If you to earn money as a plus-size fashion blogger, then you can start by partnering with different brands. The most common form of business contracts between bloggers and fashion brands is through affiliate links. While this doesn’t exactly pay big bucks, it is a great way to make your blog a lot more serious and professional.
Lastly, it is important to note that unless you start earning top dollars from your blog, don’t quit your day job. You can keep sharing your love for fashion and writing while enjoying a steady flow of income like other bloggers. So take things one day at a time, and you’re bound to experience success along the way.