The perfect ad campaign comes along very rarely, but the one recently released by plus-size brand Torrid is leading the pack in terms of great ad campaigns.
Their latest campaign is a mix of models, actresses, and regular customers. The eleven women all wear one of the brand’s range of different cuts and styles. Torrid is known for its affordable clothing, which ranges from size 10 t0 size 30.
Models Philomena Kwao and Georgina Burke are in the ad. Also included is Orange Is the New Black star Adrienne C. Moore.
Moore told the Huffington Post about her experience, saying, “Meeting all these ladies following their dreams and passions, it was really empowering to hear all their different stories. From a fashion standpoint, it looked amazing. It was so interesting to see the array of denim and styles accentuating everyone’s beautiful curves. We had a blast.”
Georgina Burke was the brand’s first ambassador back in 2014. Kwao has posed for the brand before, but she told the publication that this experience was not just about the clothing—but also the people chosen for the campaign.
She said, “It is an incredible thing to be a part of an inspiring group of women, all of us different sizes, ages, and races come together. We all looked amazing. It was like we were all old friends, united in the belief that every woman, regardless of size, age, race, or sexuality should have access to affordable clothing that makes them feel beautiful and allows them to express themselves.”
Finding a good pair of jeans is not so easy even for the straight-size individuals, it is doubly hard for plus-size women to find the right pair that can enhance their forms—which is why Torrid is so unique in that they have something for everybody with their vast range of sizes. You can see from their campaign that models, actresses, and regular women can all find something that suits their body frame.