The term “plus-size” is one of the world’s most recognized phrases. Its rise came with the wave of plus-size personalities who are invading the fashion and entertainment industries.
Yet despite the positive message it has provided to the general public, few are quite adamant to being associated with the label. Because of this, a heated debate on whether the term plus size should be banned or not has emerged.
The campaign to ban the term “plus size” is the brainchild of Australian TV presenter Arjay Rochester and model Stefania Ferrario. The two teamed up and started the campaign named “Drop the Plus”, which is meant to bash what they believe are body shaming words.
The duo thought that the derogatory term limits the average woman’s real body. For them, the words pressures and divides women to be ‘thin’ or ‘fat’. Their campaign kickstarted with an Instragram post that featured Ferrario naked, save for her nude-colored panties with ‘I AM A MODEL’ written on her stomach.
It came with this caption:
“I am a model FULL STOP. Unfortunately in the modeling industry if you’re above a US size 4 you are considered plus size, and so I’m often labelled a ‘plus size’ model. I do NOT find this empowering… I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model'”
The Drop the Plus website features numerous tweets from people who have used the hashtag on social media, which they also posted as testimonials.
However, according to plus-size writer Bethany Rutter, their message does the complete opposite.
For this writer, the campaign seems to tackle the stigma of being seen as fat without uncovering the real root of what being a plus-size is. She further describes it as a ‘superficial’ campaign that only confirms how women are ashamed of being called plus-sized.
The bottom line is, the term ‘plus size’ gives out different meanings depending on one’s culture. With so many positive body image campaigns and advocates out there, one can only guess at this point if the term ‘plus-size’ does celebrate women of all shapes and sizes or not.
Do you think the term ‘plus-size’ should be banned or should it be embraced as an admission of your shape and size as a person?