Plus-Size Brand Simply Be Is Criticized After Releasing “Misleading” Ads
“Where’s the diversity?”
Many took to Twitter to lament their dismay over the company. They criticized its narrow representation of plus-size women and accused the company of only highlighting models with conventional bodies. Twitter user Naomi Griffiths wrote,
“Latest @SimplyBeUK campaign dropped in my inbox a few days ago, and it irritated me the moment I saw it. More I see it, the more angry I am. This latest campaign ‘We Are Curves’ or whatever is the epitome of taking ‘body positivity’ as a strap line but not really understanding it.”
In the United States, the average woman is from a size 12 to 14 while most women in the United Kingdom start at size 16.
Interestingly enough, Iskra Lawrence has commented on a similar issue back in 2016. She asked for more fashion brands to treat women equally while adding, “If you’re a U.K. 16 and over, you can’t generally shop at the same stores. And you definitely can’t shop the same collections. You have to shop in a basement or online. You are not treated equally; you’re excluded from fashion.”
In response to the backlash, Simply Be issues a statement, claiming that they continue to celebrate “all different shapes and sizes in the way that our customers are all different shapes and sizes.”
To conclude, while body positivity continues to be encouraged by big brands and popular models, the use of the term plus-size in fashion seems rather stuck to one description. Plus-size should be universal, it should embody a variety of shapes, sizes, and even genders.