Exciting news for all plus-size fashionistas!
Online personal styling service Stitch Fix announced that they will be expanding their selection to include options for plus-size women. Over 90 brands with sizes 14W–24W and 1X–3X will be made available to customers starting February 27.
Stitch Fix Announces Brand New Plus-Size Options
Stitch Fix was launched back in 2011 by CEO and creative director Katrina Lake. It is a personal styling service that sends specially picked clothing pieces and accessories to customers for a one-time fee. Stylists from the company are tasked to pick the items based on customers’ survey answers and posts integrated on their Pinterest accounts. Items are then delivered according to the customer’s preferred schedule. Meaning, they can set the shipping frequency by choosing from available time intervals such as two weeks, once a month, or every two months. Aside from women’s apparel, they also provide personal styling services to men. To this day, Stitch Fix continues to be one of the leading online styling services in the industry.
Shortly after announcing its plus-size options, over 75,000 customers signed up to be on the waiting list posted on the official Stitch Fix Web site. The interest comes at a time where shopping continues to be a grueling process for women. Retail stores like H&M and ASOS may have continued to expand their range, but the designs are still very limited.
The demand for plus-size options is currently at an all-time high. In 2015, NPD group reported that 67 percent of American women are size 14 or larger while sales of plus-size clothing only accounted for a mere 17 percent of the country’s women apparel market.
Stitch Fix took the opportunity to invest in an industry that is in dire need of more inclusivity. They partnered with popular plus-size brands Eloquii, Kiyonna, Junarose, and City Chic to make sure that women get a wide variety to choose from. They also enlisted the help of plus-size bloggers to try out the clothes and provide honest feedback. On the list were Kristine Thompson, Allison Teng, and Alexandra Thomas.
“They really took a more hands-on approach,” Thompson told Racked.com. “They wanted to know from our experiences what our gripes were with the plus-size industry: what we loved, what we didn’t love, what we wanted to see. It was much more extensive than just a regular launch.”
While the new launch by Stitch Fix won’t fill in the huge dent in the plus-size business, it is still a step toward the right direction. Over 200 stylists are now looking to dress women according to their body shape and personal style preferences. So if you happen to be on the hunt for your next shopping fix, head on to the Stitch Fix Web site right here.