She’s become a household name thanks to her fearless fight against body-shaming. And in 2018, Tess Holliday looks like she isn’t backing down from her plight just yet.
The size 22 stunner shared her ’60s-inspired campaign with Alpine Butterfly on her official Instagram page. Holliday rocks look after look for the fashionable swimwear brand that caters to women who are size L to 5X. The swimsuits Holliday models come in a variety of vibrant designs that give plus-size fashionistas so many stylish options to choose from.
Tess Holliday Unveils Stylish Shoot for ‘Alpine Butterfly’
Alpine Butterfly was founded by Olga Caro. The former Guess model and fellow plus-size babe experienced firsthand how difficult finding quality swimwear is for curvy women. She was out vacationing with her family when her niece couldn’t find something that would fit her. So in a bid to help her niece and other young women out there, she created Alpine Butterfly.
The brand gained a cult following online, which began to build toward mainstream consumers over time. Today, Alpine Butterfly can be found all over Nordstrom, and they couldn’t have found a more fitting ambassador to mark their growth than Tess Holliday.
“I love swimwear that’s cute, but also functional!” Holliday said in an interview with PeopleStyle. “I really loved the one piece with the tie fronts. It was sexy, but really held my girls in!”
Holliday understands that not all women want to rock a two-piece, so she encourages them to try out different looks as well.
“A bikini might not be your thing and that’s okay,” the model, 32, said. “There are so many sexy one-piece options. I say try a lot on. It’s all about finding the right one.”
Despite her confidence, Holliday has faced a lot of criticism and trolls. They’ve attacked the mother-of-two over everything, from the way she works out to the clothes she wears. Holliday has remained unapologetic about her actions, though, stating that she chooses to block out the negativity.
“I ignore it. What they have to say about me has no bearing on my life or who I am as a person,” she told us. “At the end of the day, I’m getting paid to live my dream. That’s pretty good in my book!”